I created a logo and branding identity for the fictional Melbourne-based cake business, The Cake Maker. It’s known for its extravagant, high-quality celebration cakes and philanthropic community focus. With a strong focus on sustainable sourcing, charity contributions, and a community-driven mission, the company is poised to expand both nationally and internationally.
The logo incorporates three-dimensional elements, inspired by icing and ribbon, to reflect the refined, sophisticated nature of their work.
The larger logo will be used for signage and business cards, while the smaller monogram will be perfect for pens or stamps.
