This project involved creating a full branding suite for Studio Space, a hypothetical, unique cafe and bar dedicated to providing a creative haven for individuals looking to relieve stress, manage mental health challenges, and foster personal growth. Inspired by its innovative concept, I developed a cohesive brand identity designed to reflect Studio Space’s mission to “create your way to a better self.”
The deliverables included a clean, contemporary branding suite and general collateral, along with packaging, merchandise, and staff uniforms, ensuring all elements seamlessly aligned with the brand’s vision and the minimalist aesthetic of their new Brunswick location. The hero marbling print was handmade and digitally manipulated to become the brand you see here.
The branding not only aims to attract clients but also reflects Studio Space’s values, including their dedication to providing training and employment opportunities to disadvantaged individuals.
Through research into the therapeutic effects of crafting on mental health, the designs also incorporate messaging that resonates with the market. The outcome is a versatile and inspiring visual identity that empowers Studio Space to expand its reach, serving as a beacon for those seeking creativity and community.
